intribe is a partnership marketing platform and community. Brand partnerships will help you lower your Customer Acquisition Costs and expand your reach by making partnerships easier to find and easier to execute.
You can think of us as 'Tinder for Brand Partnerships and Collaborations'.
One of the reasons that there’s less awareness of partnership marketing is that over the years and in different countries it has been called different things. Comarketing, symbiotic marketing, and alliance marketing are all different names for the same thing, partnership marketing.
Partnership marketing is a form of marketing where two or more brands work together on campaigns. There are 11 different types of partnership marketing and most companies can take advantage of many of them to grow their business faster.
Affiliate marketing is a subset of partnership marketing. Yes, you'll be able to find other brands to create affiliate partnerships with but you'll also be able to find content partners, event partners (think GoPro and Red Bull), distribution partners and cause partners amongst many other types.
CAC is rising for a lot of companies for a number of reasons:
Partnership marketing offers many benefits beyond being one of the most cost-effective marketing strategies out there. Some of these benefits are:
Cause Marketing is a type of Partnership Marketing that aligns a commercial brand with a cause to deliver on a dual purpose of increasing profitability while bettering society. For example, a SCUBA or ocean wear brand partnering with the Sea Turtle Foundation.
Because partnership marketing covers such a broad range of activities it's almost certain your business can find ways to partner with like minded businesses to grow. Whether it's a simple email cross promotion, a content partnership or an in person event there's likely a way partnership marketing can accelerate your growth.