intribe started as a bootstrapped side-hustle a few years ago to solve my own problem for a Chicago based consumer electronics startup I was helping to build.
Working 'after hours' and on weekends has turned this into a longer journey than it should have been. Some collaborators have fallen by the way side and the opportunity has evolved to the point where demand for the platform is organically increasing. It's way passed the time to get serious and take it beyond the side-hustle.
Not a lot of people understand what partnership marketing is and that's pretty unusual for a marketing discipline that has been around for decades. There are a few reasons for this:
We strongly believe that marketing partnerships between likeminded brands are too good an opportunity for it to be so misunderstood.
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We might be just getting started but we're on a mission to help brands partner more and partner better.